Founded in 1947 as Hyundai Construction and Engineering, Hyundai entered the automotive industry in 1967. Now a division of Hyundai Kia Automotive Group, Hyundai is the fourth automotive company in sales worldwide. Hyundai made its reputation producing small, fuel efficient, inexpensive automobiles. In 1998 Hyundai Motors started to overhaul its image and aggressively market its vehicles establishing a 10 year, 100,000 mile warranty on its vehicles sold in the United States. Now, with a full line of automobiles, Hyundai is set to compete at all levels including the luxury market with its Genesis model and three different models of Cross Over vehicles.

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