It was 1948 when the Land Rover first appeared at the Amsterdam Motor Show. Originally, a model in the Rover line Land Rover soon proved itself a tough customer and a force of its own. According to Land Rover’s own biography, sixty years later more than two-thirds of the Land Rovers ever made are still on the road. Or is that off the road? Land Rover was initially designed to be the vehicle of choice for those who are going where there are no roads and, at least in some markets, it still is. However, in 1970 Land Rover introduced the Range Rover. Now Land Rover’s market share is more Soccer Moms than Big Game Hunters.

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